Today, the CEO is a highly sourced expert for national media interviews and speaking panels and the company was announced a winner of Fast Company’s 2022 World-Changing Ideas awards.

The communications program resulted in 30M editorial impressions in the first seven months, many of which led directly to new business leads. The campaign also led to a desirable rebalancing of the training and consulting arms of the business, with percentage of higher-value consulting scope continuing to increase.

Within a year, we secured 219 press placements, reaching an online readership of 1.73 billion. Coverage included reputable publications such as Forbes, NBC News, and Reuters. The media exposure not only boosted website traffic but also generated new business opportunities, resulting in an impressive ROI of nearly 40x from secured new business alone. Furthermore, we successfully increased the company's share of voice against competitors by 7.2% in North America and 6.1% globally.

In under two months, our team secured 230+ pieces of influencer coverage and over 2.5 million regional media impressions, and the studio booked over 300 client appointments prior to the grand opening.

We balanced creative local media activations to support foot traffic, as well as national media to draw out-of-town guests. We planned and executed a collaboration with a local brewery to create an exclusive lager, available only at the hotel. We also capitalize on holidays and special occasions, conceptualizing creative cocktails for use in media outreach. Targeting national audiences, we’ve planned all-inclusive press trips, securing participation from Conde Nast Traveler, Architectural Digest, American Way, Huffington Post, Tasting Table, Elite Daily, Thrillist, AFAR, O Magazine, Fodor's Travel, Marie Claire, and National Geographic, to name a few.

We drove a 92% average increase in revenues YOY, creating so much demand that the lounge had a waitlist during peak times and had to expand its hours of operations to accommodate the crowds.