Actual is a boutique strategic communications consulting firm. We use design thinking methodologies and data-backed strategies to optimize global communications programs. Our work focuses on helping our clients achieve their most important KPIs, including lead generation, market entry and expansion, investor confidence, employee retention, and increased valuation. We focus on three primary technology sectors: Fintech, Data, and AI. We are passionate about what we do and whom we serve, which is why we deliver excellence.
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THE FUTURE OF PR AGENCY VALUE WILL BE BUILT AROUND AI
There has been a lot of fear and loathing regarding the future of AI. While many folks are wringing their hands in worry, our agency, Actual, has quickly become a fully AI-augmented collective.
BMO HARRIS BANK
- Hundreds of registered members, some 500+, before opening day for each studio
- 100K+ Facebook engagements
- 200+ million total earned media impressions
- Millions of targeted potential members reached from cross-promotion partnerships
Through strategic media outreach, our team ensured extensive coverage in key target publications, amplifying 3D Systems' presence and influence. Additionally, we played a pivotal role in positioning 3D Systems executives as the foremost authorities in the industry, establishing them as the go-to voices for media engagements.
USING DATA & RESEARCH TO TELL THE STORY
Through the creation of a quarterly index, the team measures sentiment and attributes around financial progress at the national level (U.S. and Canada) and at the local market level. The national and market-specific data is packaged up for the specific regions and is pushed out across earned, shared and owned channels.
LAUNCHING A NEW PAYMENTS PLATFORM
Actual Agency drove high-level media coverage, content placements and analyst relations for the launch of Fundbox Pay, a payments platform designed to help small- to mid-sized businesses reduce accounts receivables and improve cash flow.
LAUNCHING THE PIONEER OF BANK-AS-A-SERVICE
As part of a $28M Series A news announcement, we landed a “triple-dip” media exclusive with The Wall Street Journal, TechCrunch and American Banker.