Upside is a B2B PR and growth marketing agency offering an agile, data-driven approach. We help technology-orientated companies enhance their reputation and become part of the national conversation. We deliver business growth with a proven track record in delivering extraordinary paid media campaigns across all platforms. We are metrics-obsessed, cutting-edge processes to improve value propositions and drive scale. From start-up to IPO, we’re experienced in navigating the journey from start-up to fundraising and exit. With decades working closely with top-tier media through leading in-house teams at UK PLCs and startups, and top-flight agencies. We are purpose driven with a passion for putting purpose at the heart of brands to drive market leadership.